What's rule #1 of any successful business? LISTEN TO YOUR CUSTOMER. And when your customer base consists of hip, upwardly mobile young social folk who are seamlessly connected to their phones and devices globally, you take the natural next step and create a Twitter-themed hotel. Meet the Sol Wave House in Mallorca, part of the Melia chain seeking to redefine the hotel experience for a social-media-obsessed generation. The hotel aims to foster communication and interaction between guests with a new experience that creates surprises around every corner.
It's hip, stylish, sporty, loud, lively, and even has a pool with waves so guests can practice "flowboarding", a new combination of surfing + snowboarding. Guests here have access to an exclusive virtual community known as #SocialWave that they can access from their devices once they register with Twitter accounts. From there, 2 dedicated Twitter Concierges take over, handling all guest requests while guests tweeting with that hashtag can also interact with each other.
Tired of dialing and listening to endless ringing when trying to reach the concierge or front desk? You'll have none of that here- need something? Just Tweet your request using designated hashtags like #FillMyFridge and your reuqest will be granted. Want to hang out with the cool folk? Watch for updates whilst in house on #SocialWave to find out where and when the next party's happening (though we already hear the famous #TwitterPoolParty will happen every Friday. And, if you want to have a party of your own, check into one of their signature #TwitterPartySuites, spacious enough for 4 complete with champagne and drinks upon arrival, VIP hammocks, a customized minibar and more.
The hotel features excellent spaces to dine and enjoy libations, 2 pools overlooing the sea, an exclusive VIP zone, gorgeous sun terrace with Balinese beds and an enviable location on the beach. Plus, it's supremely connected to its guests. What more could you ask for? #WINNER
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